Celebrated sales expert to boost Flexeserve as Head of Customer Development

Holly Francis has been welcomed into The Home of Hot-holding to nurture UK customer relationships and introduce its unique equipment and expertise to new foodservice sectors.

Flexeserve, the industry-leading manufacturer and hot food-to-go specialist, is strengthening its sales infrastructure with the addition of Holly Francis, an accomplished and well-regarded industry expert.

Holly Francis said: “I’m so excited to be working with Flexeserve’s ambitious and innovative customer base. As a company, we deliver incredible benefits for a variety of food-to-go operators – helping them to sell more and waste less. I’m also looking to broaden the awareness of Flexeserve into new sectors that can completely transform their hot food programmes with our equipment and expertise.”

The diversification of target markets, driven by Holly, will provide new areas for Flexeserve to expand into within the UK. In addition, she will strengthen relationships and development within areas such as food-to-go, delivery and supermarkets.

A perfect fit and the latest expert to join Flexeserve

Holly comes to Flexeserve from her role as Sales Director at Gamble Foodservice Solutions. Previously, she has also represented distributors, providing her with extensive knowledge of their operations and routes to market.

Warwick Wakefield, Director of Customer Experience, said: “We’re thrilled to welcome Holly Francis into our team of experts – her comprehensive sales experience makes her the perfect fit to work alongside our highly-skilled Partners.

“We know Holly well – she’s tenacious and will quickly embrace our culture, becoming a vital part of the team. Our existing and potential customers will benefit greatly from her range of skills and knowledge, accelerating them towards their hot food goals.”

The revelation of hot-holding with Flexeserve

Flexeserve is the only manufacturer offering a comprehensive service for achieving optimum hot-holding results. Flexeserve Solution is delivered by industry-leading in-house experts in culinary, technical, packaging and in-store operations, from the company’s Foodservice Innovation Centre at its HQ in Hinckley, Leicestershire.

Holly said: “I’ve known of Flexeserve for a long time and particularly its success at some of the UK’s most-loved food-to-go retailers – Pret, Greggs and M&S. Flexeserve Zone is the industry leader – its ability to accurately hot-hold products at different temperatures can’t be achieved by any other hot-holding units.

“However, when I finally visited Flexeserve HQ, it was a revelation, and I didn’t appreciate just how sophisticated the Flexeserve operation is. Having access to this unrivalled level of support – a state-of-the-art Development Kitchen, in-house R&D facilities and the incredible expertise within the team – is a salesperson’s dream!

“I’ve worked within many of Flexeserve’s target markets, and I want more of the industry to share Flexeserve’s passion for hot food-to-go. Those seeking a more efficient foodservice operation that delivers great quality hot food need to speak to us.”

Flexeserve’s showstopping hot-holding units

Holly is passionate about customer development, and now works with the world’s #1 hot-holding units. Flexeserve’s diverse range has been developed by its technical experts in response to customer needs and includes the award-winning Flexeserve Zone.

The product range also includes Flexeserve Hub, a high-capacity hot-holding unit transforming food quality and operational efficiency for busy kitchens and delivery, pickup and drive-thru operators.

Flexeserve Zone recently won the Queen’s Award for Innovation 2022, the most prestigious award for UK businesses. Flexeserve’s flagship unit received this royal recognition for its revolutionary technology and its profound impact on hot food-to-go.

Speaking of awards …

Testament to her skills and prominence within the UK foodservice industry, this month, Holly was ranked 12th in the Foodservice Top 100 Industry Influencers, and voted 3rd in the Operator Influencer category, at The FEA Industry Conference.

The list, which is voted for by fellow foodservice professionals, recognises those who continue to campaign, inspire, innovate and educate in the sector. The Top 100 celebrates individuals and teams making a positive impact across their social channels, and inspiring and influencing those around them.

Holly said: “I was blown away by the news. It’s such a great feeling to be supported by my industry peers in this way. I’m eager to apply the influencer skills I was recognised for to Flexeserve’s incredible products and service.”

The route forward

Warwick said: “We’re delighted that Holly has, deservedly, been recognised by the industry at the FEA Conference – and so soon after joining Flexeserve. We’re really excited to see her develop this new role within our business.

“Going forward, she will be fully focused on our UK customers and key accounts, putting our technology into the hands of more foodservice operators and guiding them to take advantage of our in-house expertise.

Holly concluded: “I’m joining Flexeserve at such an exciting time for the business, both in the UK and overseas. As a team, we will be driving sales growth in the UK and ensuring we maximise return on investment for our customers.

“If you want to sell more and waste less, reduce your energy bills, increase the variety of hot food you can offer or simply increase capacity, come and talk to us.”

If your business wants to change your game and transform how you display high quality hot food-to-go, please contact us.