Queen’s Award 2022 - Flexeserve Zone wins in the Innovation category

Flexeserve’s flagship product, Flexeserve Zone, is a winner of the Queen’s Award for Enterprise: Innovation 2022.

Flexeserve Zone has been transforming how operators serve hot food since it was launched in 2013. It has won the most prestigious award for UK businesses, which is personally approved by Her Majesty The Queen.

Jamie Joyce, CEO of Flexeserve said: “Winning this national award, recognised around the world, is overwhelming – it’s a dream come true for the business. It is the greatest achievement of Flexeserve so far.

“This award is won by every single Partner in the Flexeserve team, as well as our wider Partnership and customers, and their belief in our flagship product, Flexeserve Zone.”

Flexeserve as innovators

For over 25 years, we have been manufacturing game-changing hot-holding units. Together with our unique all-encompassing service, Flexeserve Solution, we’ve been pushing the boundaries of what hot food-to-go can be.

In 1996, our technical experts discovered that convection technology was the only way to truly keep hot food at optimum quality and temperature. We’ve advanced hot-holding ever since, first winning the Queen’s Award for Innovation in 2005.

We continuously innovate, refining how best to use our unique technology – developing the patented, industry #1 heated display, Flexeserve Zone.

Flexeserve Zone – award winner

Flexeserve Zone is the world-leading heated display and the only unit capable of hot-holding food-to-go products with different temperature requirements at the same time.

The patented unit creates a consistent air temperature throughout each shelf, which can be individually controlled. This unlocks new opportunities for major operators to expand product ranges, achieve unrivalled hold times and reduce food waste, whilst maintaining excellent food quality – for the best possible customer experience.

Bacon roll being hot-held for 4 hours in Flexeserve Zone compared with competitor heated display — [Left] bacon roll held for 4 hours in Flexeserve Zone; [right] bacon roll held for 4 hours in a competitor unit

Flexeserve Zone can be found in a range of foodservice operators – large and small – in the UK and globally, including Pret A Manger, Greggs, M&S, Sainsburys, Circle K and Amazon Go – to name a few.

Our unique technology

Flexeserve Zone utilises our unique hot air recirculation technology. This ensures a constant flow of hot air that surrounds hot food products – ensuring they maintain an optimum, consistent temperature throughout.

The impact of Flexeserve Zone

What our customers have achieved with Flexeserve Zone is central to us receiving this award. You can only see the full value of an innovation when it is put into practice, and its potential is realised.

Flexeserve Zone has made a considerable impact on the landscape of food-to-go – fundamentally advancing the hot food operations of many of Flexeserve’s customers.

Jamie said: “It’s deeply fulfilling to see food product lines in stores all over the world that have only been made possible with our technology. We thank every customer that believes in our business and shares our passion – our success and the success of our customers are one and the same.”

Want to know how Flexeserve Zone could help you?

Our unique team of hot food-to-go specialists, with extensive culinary, technical and operational experience, help our customers embrace true hot-holding – smoothly, efficiently and profitably.