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Privacy and cookies policy

1. Incorporation of Privacy Policy

1.1 Flexeserve, a brand of The Alan Nuttall Partnership Ltd, and its associated companies (‘Flexeserve’) are committed to ensuring that your privacy is protected and Flexeserve is compliant with the Data Protection Act 2018 and the General Data Protection Regulations (EU) 2016/679 (GDPR). This privacy policy (‘Privacy Policy’) explains how Flexeserve uses the information Flexeserve collects about you and the procedures that Flexeserve has in place to safeguard your privacy.

1.2 By using Flexeserve’s website www.flexeserve.com (‘Website’), Flexeserve is able to use the information it collects about you as a legitimate interest as defined in the GDPR. If you do not agree with the terms and conditions set out in this Privacy Policy, please ask us to delete all information held and do not continue to use the Website. Such requests can be made to the Company Secretary at company.secretary@flexeserve.com.

1.3 For the purpose of the Data Protection Act 2018 and GDPR, the data controller is Flexeserve.

2. The information Flexeserve collects and how Flexeserve uses it

2.1 When you visit the Website, register with the Website for updates, and/or request brochures offered on the Website you will have provided Flexeserve with information including your name, postal address, e-mail address, telephone number, brochures and literature obtained and such other relevant information which Flexeserve deems necessary to provide you with the brochures and literature and provide maintenance and support services. Where necessary, the information collected is transmitted in a secure manner to third parties listed at the end of this page to assist Flexeserve to provide you with the brochures and literature requested by you and to maintain the support services of Flexeserve.

2.2 Subject to the terms and conditions of this Privacy Policy, Flexeserve protects all personal data from being disclosed to any third parties except when required by law. In addition, Flexeserve may use your information to assist in the prevention of unlawful activities e.g. intellectual property infringement or activities which threaten the Flexeserve’s Website or are adverse to your or Flexeserve’s interest.

2.3 Flexeserve may also use aggregate information and statistics, (but which will not contain your personally identifying information) for the purposes of monitoring your usage of the Website in order to help Flexeserve develop the Website and the services offered by Flexeserve. Flexeserve may provide such aggregate information to third parties.

2.4 Flexeserve may collect information which is based upon your behaviour and navigation on the Website. This information allows Flexeserve to carry out internal research on the users’ interest, demographics and behaviour so that Flexeserve can better understand, and in turn provide better information, products and services to you and other customers or members which may be of a Legitimate Interest to them, as defined by GDPR.

2.5 Flexeserve may also wish to provide you with information the same service or any similar services or products Flexeserve thinks may be of interest to you.

2.6 If you do not wish Flexeserve to send you any information set out in Clauses 2.3 to 2.5 above, please send an email to info@flexeserve.com.

2.7 Subject to the other provisions of this Privacy Policy and such other provisions specified on the Website, Flexeserve will not provide your information to other companies or organisations without your consent.

3. Use of cookies and other information gathering technologies

3.1 Flexeserve uses ‘cookies’ and other technologies to collect information on site to assist Flexeserve in monitoring Flexeserve’s web page flow, promotional effectiveness as well as to promote trust and safety.

3.2 Certain features on the Website are only available if you enable the cookie. Flexeserve also uses a cookie to assist it to provide information that is relevant to your interest.

3.3 You are free to decline Flexeserve’s cookies although that may impair certain features on the Website.

3.4 You can delete any cookies from your computer – refer to your internet browser’s help files.

3.5 Flexeserve may also track certain information through the use of JavaScript code and website analytics providers, e.g. Google Analytics and Lead Forensics. In the case of Lead Forensics, this software identifies the IP address of the user visiting the Website and matches this to its database of companies and their IP addresses. The IP address does not identify the specific user within that company.

3.6 More detailed information on why we use cookies and the cookies set by this website is provided below:

Why we use cookies

Cookies are small text files stored on your computer while you are visiting a website. We use cookies to:

  • Make our websites work as you would expect
  • Offer you the best browsing experience
  • Provide us with anonymous aggregated information about how users interact with our website
  • Remember any preferences and settings you select when you visit our website again

In no other context do we use cookies to collect information that identifies you personally. Most of the cookies we set are automatically deleted from your computer when you leave our website, or shortly afterwards.

Complete information about the cookies we may set on your browser appears below.

Cookies set by this website

Cookie name: flexeserve_spec_downloads_form
Expiry: At the end of the session
Purpose: Used to minimise form entry.

Third-party services

Google Analytics

We use Google Analytics to add value and convenience to your experience of our website. Google Analytics sets several cookies on your browser. These cookies are used to collect information about how visitors use the website. We use the information to compile reports and to help us improve the website. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the website from and the pages they visited.

Cookie name: _ga
Service: Google Analytics
Expiry: 2 years
Purpose: Used to distinguish users.

Cookie name: _gid
Service: Google Analytics
Expiry: 24 hours
Purpose: Used to distinguish users.

Cookie name: _ga_WB869VKLP5
Service: Google Analytics
Expiry: 2 years
Purpose: Used to persist session state.

Lead Forensics

Cookie name: lfuuid
Service: Lead Forensics
Expiry: 10 years
Purpose: Used to track visitor behaviour using an organisation’s IP address.

LinkedIn Insight Tag

Cookie name: AnalyticsSyncHistory
Service: .linkedin.com
Expiry: 30 days
Purpose: Used to store information about the time a sync took place with the lms_analytics cookie

Cookie name: UserMatchHistory
Service: .linkedin.com
Expiry: 30 days
Purpose: LinkedIn Ads ID syncing

Cookie name: bcookie
Service: .linkedin.com
Expiry: 2 years
Purpose: Browser Identifier cookie to uniquely indentify devices accessing LinkedIn to detect abust on the platform

Cookie name: lang
Service: .linkedin.com
Expiry: At the end of the session
Purpose: Used to remember a user’s language setting to ensure LinkedIn.com displays in the language selected by the user in their settings

Cookie name: li_gc
Service: .linkedin.com
Expiry: 2 years
Purpose: Used to store consent of guests regarding the use of cookies for non-essential purposes

Cookie name: lidc
Service: .linkedin.com
Expiry: 24 hours
Purpose: To facilitate data center selection


Cookie name: __hstc
Service: HubSpot
Expiry: 6 months
Purpose: The main HubSpot cookie for tracking visitors.

Cookie name: hubspotutk
Service: HubSpot
Expiry: 6 months
Purpose: This cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts. It contains an opaque GUID to represent the current visitor.

Cookie name: __hssc
Service: HubSpot
Expiry: 30 minutes
Purpose: This cookie keeps track of sessions.

Cookie name: __hssrc
Service: HubSpot
Expiry: At the end of the session
Purpose: Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser.


Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device’s IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf.

For further details, please see Hotjar’s website.

4. Protecting your information

4.1 We do not control the use of these cookies, and you should check Google’s privacy policy If you have concerns. Further information and how to opt-out can be found on Google’s website.

4.2 The internet is not a secure medium. However, Flexeserve has put in place various security procedures and strict policy rules to safeguard and protect your information from unauthorised and unlawful access and use. These security procedures and policies, which are of the highest standards, are continuously improved.

4.3 Notwithstanding the above, it should be appreciated that no system is entirely foolproof and you should be careful when you reveal any confidential information to any third party.

5. Disclosure of your information

5.1 If Flexeserve and/or part of its business is sold or integrated with another business, your details may be disclosed to Flexeserve’s advisers and any prospective purchasers and their advisers and will be passed on to the new owners of Flexeserve.

5.2 Flexeserve reserves the right to disclose your data (and you consent to such disclosure) if Flexeserve is under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply Flexeserve’s Terms and Conditions and/or this Privacy Policy, and other agreements; or to protect the rights, property, or safety of Flexeserve, Flexeserve’s customers or members. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

6. Updating your details

6.1 If any of the information that you have provided to Flexeserve changes, for example if you change your email address, name or contact details or if you wish to cancel your membership as a registered user, please contact Flexeserve by sending an email to info@flexeserve.com.

7. Other Terms

7.1 Owing to the global nature of the Internet infrastructure, the information you provide may be transferred in transit to countries outside the European Economic Area that do not have similar protections in place regarding your data and its use as set out in this Privacy Policy. However, Flexeserve has taken the steps outlined above to try to improve the security of your information. By using the Website, you consent to these transfers.

7.2 Flexeserve supplies links to other websites. If you click on a link, you are not protected by this Privacy Policy and you are advised to read the privacy policy of the other website as they may differ from this Privacy Policy.

7.3 Flexeserve reserves the right to amend this Privacy Policy from time to time as it deems necessary. In such event, Flexeserve will post such changes on the Website.

7.4 Flexeserve welcomes your views about the Website and its privacy policy. If you would like to contact Flexeserve with any queries or comments please send an email to info@flexeserve.com.

External Third Parties

List of third parties we share your information with to provide you with the service you have requested:

  • Service providers acting as processors based in the United Kingdom who provide IT and system administration services.
  • Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
  • HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.
  • Cloud-based website hosting providers based in the USA.
  • Mailchimp acting as processors based in the USA.
  • LinkedIn acting as processors based in the USA.
  • WeTransfer acting as processors based inside the EU.
  • Dropbox acting as processors based in the Philippines.
  • Survey Monkey acting as processors based in the USA.
  • Nutshell acting as processors based in the USA.
  • Lead Forensics acting as processors based in the United Kingdom.
  • HubSpot Inc. acting as processors based in the USA.
  • SimplyIntel acting as processors based in Canada.

Our accreditations and memberships

UKCA certification logo CE certification logo CB certification logo ETL sanitation listed logo ETL listed logo Conforms to Standard UL 197 and NSF-4. Certified to CSA Standard C22.2 No. 109. Real Living Wage logo Greater Birmingham chamber of commerce logo Greater Birmingham transatlantic chamber of commerce logo FEA logo The British Sandwich & Food To Go Association MAKE UK MAKE UK, The Manufacturers' Organisation Alcamus logo Specifi logo AutoQuotes